Sales Bootcamp and Merchandising Masterclass
The Step-by-Step Course to Grow Your Wholesale Fashion Business
What if you could finally connect with the buyer of your dream store, increase your overall margin and actually double or triple your sales next season?
Because who wants to feel rejected, overwhelmed, or confused?
We’ve got the solution, but first we have a question for you:
- Confident: You finally figured out how to connect and engage with buyers
- Accomplished: You discovered how to send an email that actually gets opened.
- Excited: You wake up every day knowing exactly what you need to do in order to grow your sales.
Or even feeling...
- Like a genius: because you cracked the code on pricing your product and are now seeing huge profits. :)
- Proactive: You’ve implemented a plan for next season and already feel way ahead of the game
This is exactly why we’ve created a solution:
The Sales Bootcamp and Merchandising
Masterclass is an online training course
that will walk you step-by-step through
the entire sales and merchandising
process so that you can start closing
sales, get into that dream account and
start positioning yourself and your brand
as the go-to person in your market.
We are giving you our entire process that we’ve used in growing small brands to multi-million dollar companies.
This is the foundation we’ve created to help independent designers, brands and sales reps uncover the secrets and strategies to growing their wholesale business by connecting with buyers and maximizing profits.
The Sales Bootcamp and Merchandising Masterclass is an online training course that is made up of 2 Parts:
Sales + Merchandising
✨(because remember...Sales + Merchandising = SUCCESS)
There are 8 different modules with 24+ lessons with workbooks, checklists, cheat sheets, and swipe files.
We’ve used these exact e-mail scripts, conversations, spreadsheets, and formulas to grow multiple brands!
📌Let's take a look at how each module breaks down:
MODULE 1: THE PRINCIPLES OF MERCHANDISING
In this module you'll learn the foundation of how merchandising can greatly impact how well your collection sells. We'll dive deeper into how to create profitable assortments, and attract buyers in a way like never before.
- Lesson 1: What is Merchandising?
- Lesson 2: How to Apply Merchandising Into Your Business
- Lesson 3: Design vs Sales Mindset
- Lesson 4: Understanding the Style Pyramid
- Lesson 5: The ABC's of Merchandising
MODULE 2: CREATING A PRICING STRUCTURE
Module 2 is all about pricing and how to price your products to ensure you're making the most PROFIT possible.
- Lesson 1: Pricing 101
- Lesson 2: The Importance of Creating a Pricing Structure
- Lesson 3: Understanding Margin
- Lesson 4: Pricing Structures
In the third part of the Merchandising Masterclass you'll learn all about why your sales figures are so important in creating future assortments. Whether you're just starting out or have been in business for quite some time, understanding your sales figures and the analytics is an important part of your business you should looking at all the time.
- Lesson 1: The Importance of Knowing Your Numbers
- Lesson 2: How to Analyze Your Sales Figures
- Lesson 3: Understanding Sell Thru
- Lesson 4: How to Create a SKU Plan
PART 2: SALES BOOTCAMP
MODULE 1: SETTING YOUR GOALS
In the first module of the Sales Bootcamp, you'll learn all about goal setting and why it's such an important part of the sales process. You'll discover how to maximize your productivity and effectiveness, while using the simple goal setting formula sales experts use.
- Lesson 1: The Importance of Setting Your Goals
- Lesson 2: Simple Goal Setting Formulas
- Lesson 3: Turning Your Goals Into Action
MODULE 2: DEVELOPING YOUR HABITS
When it comes to developing sales habits, there's a bit of science when it comes to high achieving salespeople. In this module you'll learn how create sales habits that help you step up your sales game and really set the foundation for future growth.
- Lesson 1: Understanding Habit Formation
- Lesson 2: How to Make Sure No Time is Wasted
- Lesson 3: Why Rewards are Crucial for Money Making Habits
MODULE 3: MASTERING THE APPROACH
This is the first step towards connecting with a buyer and is a CRUCIAL step to ensure you are making a good first impression. Many people underestimate the power of a good sales approach. This module dissects each step and how to go about approaching the buyer
- Lesson 1: How to Create a Confident Conversation With a Buyer
- Lesson 2: How to Become the Go-To Person in Your Niche
- Lesson 3: How to Incredibly Engage Buyers
When it comes to prospecting and discovering new stores, this is an ongoing process that can be perfected in order to ensure you aren't wasting your time. In this module you'll learn what suspect vs a prospect is, and how to get the biggest return on your investment.
- Lesson 1: Prospects vs Suspects
- Lesson 2: How to Get into Your Dream Account
- Lesson 3: How to Get a Return On Your Investment
The last and final module and step in the sales process is the Follow up phase. This final step is absolutely crucial in closing the sale. In this module you'll learn all about turning non-buyers into accounts and exactly what you should be doing after prospecting
- Lesson 1: What to do After Prospecting
- Lesson 2: How to Turn Non-Buyers into Customers
- Lesson 3: How to Retain Customers
AND SOME AMAZING VALUE PACKED CHEAT SHEETS // TEMPLATES // CHECKLIST
The Top 10 Probing Sales Questions to Ask Buyers
We’ll uncover exactly what you should be asking buyers to get them to say YES.
Power Statement E-mail Template
An exact template Traceena has used to get buyers to OPEN that E-mail and RESPOND
The Ultimate Pricing Cheat Sheet
You'll learn how to price your product for maximum profit.
JUST IMAGINE A WORLD WHERE...
- You feel like you can accomplish anything you set your mind to. The sales begin to FLOW and the art of selling becomes like second nature to you.
- You know exactly what you're doing when you show up to a meeting. Your confidence is off the charts! You have great product, provide excellent value, and amazing branding. No second guessing or putting energy in the wrong places. You've got this!
- You feel connected to your buyers. Not only do they start to interact with you daily, but you get to see your products sell and help stores GROW THEIR SALES and in return GROW YOUR SALES! It's a Win-Win situation!
- You NEVER feel "salesy". You'll give your buyers so much value that they will eventually want anything you have to offer.
SO YES, UNDERSTANDING THESE SELLING STRATEGIES IS PREEEETTY IMPORTANT.
AND YOU HAVE ALL THE SKILLS TO BE SUCCESSFUL...YOU JUST NEED SOMEONE TO SHOW YOU THE EXACT STRATEGIES.
A PROCESS YOU CAN LEARN!
...because we're here to teach you
But guess what? YOU can start achieving YES after YES and become a sales and merchandising EXPERT in a few months rather than years.
AND, with the right strategies in place, you can turn your brand into the most sought after brand.
IN 90 DAYS OR LESS YOU’LL (FINALLY) SEE SOME MAJOR RESULTS!
Now, The Sales Bootcamp and Merchandising Masterclass isn’t all about learning a bunch of theories or getting a friendly pat on the back. This course is about ACTION. Everything you learn you’ll be able to apply directly to YOUR BUSINESS!
✨100% MONEY BACK GUARANTEE✨
We are so confident you're going to LOVE the results you get from this program. The Sales Bootcamp and Merchandising Masterclass comes with a 30 day, money back guarantee. That’s right. If you do the work and don’t see results, we’ll refund ALL your money. Yep, not only is this program a great value, it’s RISK FREE.
SO ARE YOU READY TO TAKE ACTION?
WE HOPE TO SEE YOU IN CLASS!
WHO ARE WE AGAIN??
We’re Traceena and Lauren. It’s our mission to help entrepreneurs like you in growing their wholesale business.
We’ve already been through the frustration, rejection, and confusion of figuring out how to do this when we were first starting out in the fashion industry.
Once we realized there are SIMPLE solutions to not only getting into your dream account, but making more MONEY (aka PROFITS), we knew we had to share.
There is NOTHING like this being taught in fashion schools. Everything we had ever been taught in college was always from old text books and never real-life situations.
This is why we created this course and truly enjoy helping see entrepreneurs like yourself succeed.
We hope to see you in the course!
Obsessed with your success,
Traceena & Lauren
Who is the Sales Bootcamp and Merchandising Masterclass for?
✔️ You're a product-based entrepreneur struggling with sales. (We obviously focus on fashion products, but the truth is that this would work for any type of physical product.)
✔️ You're in the process of developing a product that you want to sell at the wholesale level (and you're almost there!)
✔️ You've been in the industry for a while but did not achieve the sales results that you've wanted
✔️ You're a designer and the world of sales and merchandising isn't in your comfort zone✔️ You're a sales rep, account executive, or any other position that sells a product at the wholesale level but aren't seeing great results
WHO IS THIS COURSE NOT FOR?
✖️Does not have a product based business or work for business selling a product. If you're in the process that's okay but we don’t show you how to actually develop a product.
✖️Does not have access to a computer and internet (this one is a little obvious, but hey you never know)
✖️ Isn't willing to be open-minded and do the work. We will provide actionable steps to take throughout the course. This course is meant for people who are stuck taking action, but you need to be willing and able to do the work in order to achieve results (money doesn't just magically appear)